Janet Beier M.A.
Author and expert in marketing and eLearning
About Janet
Senior Marketing Managerin (Director Marketing)
Even during her studies, she was deeply engaged with how learning can be designed and improved through digital methods—laying the foundation early on for the expertise she has today. With over 20 years of experience in marketing and a special focus on eLearning and digital education for the past 8 years, she has become an expert at the intersection of communication, technology, and learning.
She views marketing not merely as a discipline of visibility, but as a strategic tool to shape knowledge, culture, and transformation within organizations. She’s particularly fascinated by how digitalization, AI, and new learning cultures are transforming the way we learn and work—and how companies can navigate this change successfully while staying human at the core.
Her passion lies in writing and strategic thinking. She loves making complex topics tangible and inspiring people through clear communication and thought-provoking ideas—guiding them on a journey that leads to insight, clarity, and solutions.
With her experience, she combines analytical thinking with empathy and an enthusiasm for progress. Her goal: to connect marketing and learning in a way that doesn’t overwhelm change—but drives it.
Professional Experience
(latest positions)
2019 - today
Director Marketing (Senior Marketing Managerin)
Since 2019, she has been with chemmedia AG, a leading provider in the field of eLearning and digital training. She started there as an Online Marketing Manager, later took on strategic responsibility as a Senior Marketing Manager, and now leads a dedicated team as Director of Marketing.
In her role, she oversees CRM, corporate strategy, B2B marketing, inbound lead generation, content creation, search engine marketing (SEM), search engine optimization (SEO), Google Analytics, strategic communication, marketing automation, and knowledge management. She combines analytical thinking with creative brand management, developing marketing strategies that build visibility, trust, and sustainable growth.
2015-2019
Marketing Manager
From 2015 to 2019, she worked as a Marketing Manager, responsible for developing and expanding B2B marketing. Her focus was on the strategic planning and implementation of initiatives for lead generation, content creation, and marketing automation. In addition, she managed website projects, optimized campaigns through Google Ads and Google Analytics, and developed targeted email and content marketing strategies that delivered measurable results.
2014-2015
Marketing and Public Relations / PR
From 2014 to 2015, she worked in the Marketing and Public Relations department of the Faculty of Humanities at Chemnitz University of Technology. In this role (as part of a parental leave cover), she developed and implemented initiatives to increase the faculty’s visibility with the goal of attracting new students. Her responsibilities included strategic collaboration with other faculties at Chemnitz University of Technology as well as writing and publishing content to strengthen public awareness.
2012-2014
Communications Planner
As a Communications Planner at enviaM, she was responsible for developing and implementing communication strategies as well as creating content for various marketing campaigns. Her tasks included content creation, project management, and campaign performance analysis. In addition, she was involved in organizing events and worked closely with different departments to help shape the company’s digital strategy.
2010-2012
Projektmanager Online & Marketing & Social Media
From October 2010 to January 2012, she worked as an Online, Marketing, and Social Media Project Manager at creativ clicks (now DSCHOY) in Chemnitz. Her responsibilities included analysis, strategy development, and the implementation of marketing and online projects—always combining creativity, pragmatism, and a passion for innovation. In addition to traditional marketing activities, she increasingly focused on the possibilities of digital marketing and earned her certification as a Social Media Manager during this time. She gained extensive experience in CRM, inbound lead generation, strategic communication, social media marketing, SEM, content creation, and online advertising.
Education
2007-2009
Master of information and communication science
During her master’s studies in Information and Communication Science, she laid the foundation for her current expertise in digital learning. In addition to exploring various communication models and approaches, she focused intensively on how learning processes can be enhanced and made more engaging through digital means. In collaboration with Mittweida University of Applied Sciences, she contributed to a research project on this topic and wrote her master’s thesis on it—an early testament to her interest in connecting communication, technology, and learning.
2004-2007
Bachelor of Arts: media management
Between 2004 and 2007, she earned her Bachelor of Arts in Media Management, laying the foundation for her career in marketing and communications. The program provided her with a comprehensive understanding of media processes, strategic planning, and brand management—from traditional marketing to digital communication formats. This broad education continues to serve as the cornerstone of her work today, where she combines creativity, strategy, and technological innovation.