Nadine Pedro
Senior Marketing Manager, Copywriter, and eLearning Enthusiast
About Nadine Pedro
Senior Marketing Manager
With training as a marketing communications specialist and over ten years of professional experience in B2B marketing, Nadine brings comprehensive expertise in the strategic communication of complex topics. Her focus is on the targeted marketing of digital solutions—particularly in the areas of e-learning, digital training, and human resources development.
Since 2025, she has also been working as a freelance marketing consultant with “Marketing für Gründer,” supporting solo self-employed individuals and small businesses in professionally building their brand, reaching the right target groups, and using content effectively. In addition to her work at chemmedia AG, where she promotes digital learning solutions and drives brand communication, she also works as a freelance copywriter at CoWeWi. There, she writes practical blog articles for HR managers and executives on topics such as leadership, change management, learning culture, and employee development.
Nadine combines in-depth marketing knowledge with a deep understanding of the challenges of modern working environments. She is familiar with trends in digital learning formats, changes in human resources development, and the importance of strategic communication for future-oriented companies. With her keen sense for target groups, language, and content strategies, she bridges the gap between marketing and continuing education.
Experience
(last milestones)
2025-now
Marketing consultant & founder
Since January 2025, Nadine has been the founder of Marketing für Gründer, a specialized marketing consultancy for founders and small businesses. She helps her clients gain clarity about their positioning, define their target audience, and develop a marketing strategy that is effective without being overwhelming. With a clear focus on strategy communication, practical application, and digital tools, she helps them make informed marketing decisions.
2024 - now
Marketing manager
Nadine has been working as a marketing employee at CoWeWi since 2024. There, she is responsible for the technical implementation and further development of the website as well as the email marketing tool, including segmentation, automation, and template maintenance. She is responsible for content strategy with a focus on practical blog posts and newsletter campaigns for personnel developers, HR managers, and executives from medium-sized companies. Her goal is to strategically prepare relevant content related to leadership, change processes, and employee development and to effectively deliver it via digital channels.
2022-now
Senior marketing manager
Nadine has been Senior Marketing Manager at chemmedia AG since 2022. She is responsible for the strategic positioning of the company as a solution provider for digital training and eLearning. She develops cross-channel marketing campaigns, creates targeted content along the customer journey, and translates complex topics such as learning experience, digital personnel development, and learning technologies into understandable, brand-appropriate communication. Her areas of expertise include content and email marketing, SEO, social ads, and the further development of digital brand presence in the B2B environment.
2021-2022
Marketing assistant
Starting in September 2021, Nadine worked as a digital marketing assistant at CBA Synergy GmbH. In this role, she was responsible for setting up the entire marketing department—from introducing a CRM system and developing a well-thought-out content strategy to implementing website tracking and Google Ads. She managed social media campaigns, implemented targeted email marketing measures, and established automated workflows with Pardot. Her focus was on strategic planning and the measurable performance of all digital marketing activities.
2016-2021
Marketing project assistant
From 2016 to 2021, Nadine worked as a marketing project assistant at NEL GmbH in Leipzig. There, she deepened her knowledge from her training and developed into a versatile marketing all-rounder. She independently designed and implemented project-related B2B campaigns, coordinated marketing measures from concept to implementation, and was responsible for typesetting, layout, and target group-oriented content in the online and print sectors. Other areas of focus included web content management, the organization of trade fairs and events, and support for sales and product development processes.
Education and training
2013-2016
Training as a marketing communications specialist
Nadine completed her training as a marketing communications specialist from 2013 to 2016 in a trade company. There she learned the basics of marketing and gained her first practical experience in sales. Even during her training, she took on projects independently and created targeted content, both in terms of text and design, for different target groups. Her achievements were recognized with a commendation from the Chamber of Industry and Commerce, and she graduated from vocational school with honors.