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How eLearning increases your employee retention while saving time and money

A Guide to Modern Personnel Development


Have you ever wondered why some companies can retain employees as if they have magical powers? The answer is in the details: employee retention is the new gold for businesses.
You already know that recruiting talented employees is both time-consuming and costly. But how do you keep your talent in the company? Corporate learning and eLearning are not just magic words here, but effective tools.

Our thesis: a robust learning culture not only promotes individual development, but also binds employees to your company in the long term. And the best part? It saves you time and money!

Join us on an exciting journey through an employee's lifecycle and learn how corporate learning and eLearning can deliver measurable benefits in employee retention and, incidentally, do something for your employer branding.


The Employee Retention Lifecycle Model

Understand employee retention as a journey, not a one-time event. This journey begins with a potential employee's first contact with your company and doesn't even end when they leave. Sounds complicated? But it's not, thanks to the employee retention lifecycle model. This model provides a structured framework to understand and optimize the different stages of the employee experience. From recruitment to exit, each phase offers unique opportunities to strengthen employee engagement through corporate learning and eLearning. Let's take a look at these phases one at a time to unleash the magic of long-term employee retention.



First impressions count, and that goes for companies too. From the design of the job ad to the first interview, you convey an image of your corporate culture. And these first points of contact are crucial for future employee retention. This is where the subtle game of employer branding already begins. What do you say about continuing education opportunities at your company? Do you offer eLearning opportunities for new employees? Address it, because talent is looking for development opportunities.

Onboarding is the next critical phase, and this is where eLearning can shine. Imagine starting the first day of work not with a stack of paperwork, but with an interactive eLearning module that gives new hires an overview of the company values, team structure, and even initial tasks. This not only creates a positive experience, but also emotionally bonds employees to your company.

E-Learning not only makes the onboarding process more efficient, but also more personal. Design your new talent's onboarding sessions through. This makes the new employee feel valued and understood from the start, which lays the groundwork for long-term employee retention.

Make your onboarding a lively, learning-focused experience and you'll have taken the first important step toward sustainable employee retention. For an example of how digital onboarding has been proven to increase employee retention while easing the burden on managers, check out retailer "Fressnapf." Read the digital onboarding case study to learn in detail how Fressnapf digitally guides new employees through their first six months, significantly easing the burden on store management.


Case study

Case study: Digital onboarding
Banner checklist learning management system elearning

Our pet project: delivering outstanding onboarding

How Fressnapf supports new employees through the first half of the year and takes the pressure off store management.



Congratulations, your new employee is on board and ready to hit the ground running. Now it's time to introduce him or her to the company's existing learning culture. Why is this important? Because a learning culture not only expands employees' knowledge and skills, but also fosters a sense of belonging and engagement. An employee who sees himself or herself as part of a learning organization is likely to stay longer and be more engaged.

Imagine that every new employee has access to a learning platform from the start, where all the resources and training materials they need are available. This sends the message, "We are investing in your development." And that, in turn, contributes to a sense of appreciation and thus employee retention.

E-Learning is an excellent way to support integration. In addition to subject-specific training, you can offer soft-skill modules that make it easier to settle into the team. Communication, conflict resolution, time management - all these soft skills contribute to smooth integration while promoting employee retention. Discover how diverse the soft skills training opportunities are with eLearning:


Softskill trainings

Let these soft skill trainings inspire your employee engagement


Progress and development

Once your employees are well integrated, the phase of growth and development begins. But beware. Stagnation is the greatest enemy of employee retention. Ongoing training is absolutely essential. By regularly using personnel development activities, you can ensure that your employees are up to date and constantly evolving.

Modern Personnel development 4.0 not only enables you to sharpen employees' technical skills, but also to design individual career paths. By using specialized training modules, you specifically promote talent and give them a clear perspective for their further career in the company. This not only increases job satisfaction, but also strengthens loyalty to the company.

Using eLearning, you can easily scale and personalize such development programs. In doing so, you create an environment of continuous improvement that promotes employee retention. Various strategic competency building tools can help you with this task.

No employee wants to feel like they are stagnating in their development. Use corporate learning as a tool for individual advancement and you'll find that not only does performance increase, but so does employee retention.



You have successfully recruited your employees, integrated them and supported their development. Now you need to retain them in the long term. The retention phase is the moment of truth for employee retention. Here, it is no longer just about teaching skills, but about general satisfaction and a sense of well-being in the company. After all, satisfied employees are loyal employees.

A strong learning cultureand ongoing eLearning opportunities can also be important incentives at this stage. The prospect of personal and professional growth can often be just as motivating as monetary incentives. E-learning platforms offer the advantage here of enabling continuous learning paths that are aligned with employees' individual needs and interests.

The social aspects of corporate learning should also not be underestimated. Joint learning projects or competitions can strengthen team spirit and contribute to employee loyalty.

What you should not forget: Employee retention is a dynamic process. Regular feedback and adaptation of learning opportunities are essential to feel the pulse of the workforce and understand their needs. E-learning tools can provide valuable insights here through analytics.


Exit and Alumni

Employees leave the company. That is normal. But there is also potential in this phase to strengthen employee loyalty and the company brand. Yes, you heard me right. Employee retention does not end when the employee leaves the company. A well-designed exit process can not only provide valuable feedback, but also keep the door open for future collaborations.

E-Learning can also be useful in the exit phase. Imagine a short eLearning module that gives departing employees the opportunity to provide feedback and possibly even document knowledge for subsequent employees. Such a proactive approach shows that you care about the professional development and well-being of your employees beyond their active time with the company.

Finally, every employee who leaves the company should be considered a potential ambassador. Alumni programs, where former employees continue to have access to learning resources or networking events, can foster long-term retention. These employees could become business partners, customers or even employees again in the future.


Employee retention thanks to eLearning - Here's what's in it for you

Unbeatable benefits of digital learning formats for your business

E-Learning is far more than just a way to expand your employees' expertise; it's a powerful tool for increasing employee engagement. By digitizing learning, your company can achieve multiple benefits that have a direct or indirect positive impact on employee loyalty. Below, we present the key benefits that eLearning offers in terms of employee retention.

Reduced attrition rate

With targeted eLearning, your employees feel valued and are less likely to leave the company. This significantly reduces the cost and effort of new recruitment.

Increasing productivity

Well-trained employees work more efficiently, which directly leads to an increase in your sales. Not only is this beneficial to your business, but it also has a direct impact on employee satisfaction.

Time saving

E-Learning enables your employees to learn flexibly and from any location, resulting in more efficient use of working time. This flexibility is especially valued in the modern workplace.

Improving Employer Branding

A company that invests in employee training is considered an attractive employer. This not only improves employee retention, but also attracts qualified new talent.

Reduced costs for external training

By using eLearning modules, you minimize costs for external training and seminars. Not only does this save money, but it also allows you to better tailor learning materials to your company's specific needs.


E-Learning as an Employer Branding Tool

In today's competitive job market, strong employer branding is essential. Companies are not only competing for customers, but also for talent. How can you set yourself apart? E‑Learning offers a fascinating opportunity here. Not only does it embody modern learning methods, but it also reflects the values of a company that invests in the training and satisfaction of its employees.

A company that invests in eLearning sends a clear signal to the market: we are modern, we are progressive, and we are committed to the long-term development of our employees. This signal is perceived not only by current employees, but also by future talent and the industry.

E-Learning is not just a "nice-to-have," but a strategic tool with measurable return on investment (ROI). By strengthening employee loyalty, turnover and associated recruiting costs can be reduced. In addition, ongoing training increases productivity and quality of work. These benefits are not only felt internally, but also strengthen the company's public image.


Practical tips on how to implement eLearning to promote employee retention

Practically proven and applied by experts

Tip 1: Perform a needs assessment

Before developing or purchasing eLearning modules, determine actual needs. Conduct a survey of employees or use analytics tools to find out what skills or knowledge are missing or could be improved.

Tip 2: Personalize Content

One-size-fits-all rarely works. Personalize eLearning content by department, role, or even individual learning paths. The ability to personalize increases engagement and makes learning more relevant.

Tip 3: Promote interactivity

Interactive elements such as quizzes, practice assignments, or discussion forums increase participation and engagement. They make learning not only more effective, but also more enjoyable.

Tip 4: Use microlearning

Short, self-contained learning units are easier to integrate into everyday work and are often perceived as less tiring. Microlearning can also be useful as a supplement to more comprehensive training.

Tip 5: Incorporate gamification elements

Points, badges or leaderboards can increase motivation and make learning fun. Gamification can be especially effective when it comes to acquiring knowledge that is perceived as rather "dry."

Tip 6: Progress Tracking

Enable employees to track their learning progress. This not only encourages self-responsibility, but also allows supervisors to measure the ROI of eLearning initiatives.

Tip 7: Incorporate Feedback Loops

Provide opportunities for feedback, both automated and through human supervision. Feedback is essential for continuous improvement of the learning experience and thus for long-term employee retention.

Tip 8: Integrate E‑Learning into Corporate Culture

In the end, eLearning should not be seen as an isolated measure, but as an integral part of the corporate culture and strategy. Only in this way can it fully contribute to employee retention.


The bottom line.

In the age of digitalization, it is essential to invest not only in technology but also in human capital. Our in-depth look into the lifecycle model of employee retention has shown how engaging corporate learning from the recruitment phase to the alumni network can positively impact employee retention. Not only can eLearning save costs, but it can also realize operational benefits such as increased productivity and employee satisfaction.

E-Learning is not a one-time project, but an ongoing investment in corporate culture and strategy. It provides the flexibility, customization, and scalability that modern organizations need to remain competitive and retain valuable talent.

The practical implementation tips serve as a guide to using this powerful tool in a targeted way. Ultimately, it's about creating a learning culture that not only engages employees, but also helps them realize their full potential. Investing in eLearning is therefore also an investment in the future of your business.

Nadine Pedro
[Translate to English:] Nadine Pedro, chemmedia AG
Nadine Pedro
eLearning author

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