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Trends in personnel development for 2024

Your HR department is guaranteed to encounter these developments in 2024


New year, new world. Technological developments shook the foundations of the world of work in 2023. Artificial intelligence has changed how we work and act. And it’s a trend that is here to stay. 
But personnel development, too, has had to change to keep pace with the technological advances. Training content is now being created with the help of AI, skill gaps are being uncovered through the use of technology, and adaptive learning is being automated. Where will this development take you? And what do you need to consider in terms of your personnel development in the year ahead?
Take a look into the crystal ball with us and find out more about the trends we can expect to see in personnel development through 2024.


1. Personnel development as a key business issue

HR has been a side issue in many companies for long enough. In 2024, personnel development will finally become a real business topic. HR has now arrived at the decision-making table and will be making a significant contribution to determining the strategic direction of your company going forward.

Focusing on personnel development means you are investing directly into the growth and competitiveness of your company. It helps you build a workforce that is not only qualified, but also adaptable and innovative, ensuring that your company can effectively meet the challenges of a rapidly changing world of work and proactively take advantage of opportunities that arise.

Personnel development and its objectives are inextricably linked to your company’s goals. Harmonize these two strategies in 2024. Put your mouth where your money is and promote personnel development measures not only with an appropriate budget, but also by establishing a positive learning culture. Set a good example and invest in the development of your managers and their teams, but also in your own personal professional development. 


2. Increasing investment in HR technology

In 2024, companies will be increasingly investing in HR technology—a trend that will not only relieve strain on your budget, but also give personnel development teams valuable time to work on more important tasks. Strategic deployment of these technologies will enable your company to work more efficiently and effectively.

HR technology automates repetitive and time-consuming tasks such as data entry, applicant management, and administrative processes. This takes the pressure off your HR team and allows them to concentrate on strategic aspects and other higher value facets of personnel development. They can use their time and resources for more creative, human-oriented tasks, such as employee retention, manager development, and fostering the corporate culture.

Invest in HR technology in 2024 to prepare your company and your workforce for the future. It will give you a competitive advantage and contribute to the long-term success of your company.


3. Establishing a positive corporate culture

A positive corporate culture isn’t really a trend, but rather an essential part of building a successful company. You can’t afford to do without it, especially in these times of skilled worker shortages and remote working. In 2024, the trend is towards greater investment in a positive corporate culture.

A positive corporate culture retains top talent in your company while attracting new specialists as if by osmosis. It leads to greater productivity, creativity and innovative strength. It also radiates outwards and has a direct, positive effect on your brand image.

Encourage open communication within your company. This also includes maintaining a positive feedback and error culture. Managers—and C-level management in particular—have to set a good example. Give your employees the opportunity to openly express their ideas, wishes and concerns. 

Embody your positive corporate values, organize team events, and promote a good work-life balance. New Work and New Learning are more than just empty buzzwords—they enable you to empower your employees and meld your teams together.


4. Empowering managers through learning and development

2024 will be the year in which companies realize that investing in their managers is investing in their future. It is an opportunity to redefine ’leadership’ and create a generation of leaders who are ready to meet the challenges and opportunities of a rapidly changing world.

Successful managers are not (usually) born that way. You continue to develop yourself and your skills and keep on learning throughout your career. Today’s manager has to be more than just a decision-maker. They are a coach, an innovator, a strategy expert, and a motivator. Through targeted training programs that include both online and classroom training, managers gain the ability to lead teams effectively, whether in a traditional office environment or in a digital working world.

Empower your managers through tailored programs, such as internal mentoring schemes. Promote key soft skills and competencies that managers need to fulfill their duties in the most effective way.


5. Sustainable personnel policies

Thankfully, sustainability is becoming an increasingly important topic within our society. The same applies to sustainability within personnel development. In 2024, companies will no longer be merely economic entities, but will also assume social responsibility.

A sustainable HR policy includes not only fair and ethical recruitment practices, but also a deep-seated commitment to the wellbeing of the company’s employees. Companies will actively commit to providing a safe, healthy and supportive working environment that promotes mental health and work-life balance. These measures will be reflected in flexible working models, comprehensive health programs, and a culture that values openness and diversity.

Environmental protection will also be a high priority. Design your office to be environmentally friendly, promote sustainable commuting among your employees (e.g. company bike, rail card or electric vehicles), and reduce the consumption of resources by introducing digital processes. This will demonstrate your interest in, and commitment to, protecting the environment. Create a sustainable HR policy by sourcing talent ethically, paying fair wages, and using transparent recruitment processes.

Foster the social commitment of your employees through volunteer programs or by supporting charitable organizations. This will not only strengthen the sense of community within the company, but also contribute to its positive impact on society.

In order to successfully implement a sustainable HR policy, sustainability must become an integral part of your corporate vision and strategy. Transparent communication—both internally and externally—and cooperation with various stakeholders will help you achieve your sustainability goals effectively in 2024.


6. Introducing digital learning and development platforms

Personnel development moved to the digital sphere a long time ago. In addition to classroom training and traditional seminars, digital learning media is becoming increasingly important. 2024 will be the year of successful learning platforms.

Develop your top talent through self-managed and self-directed learning that goes beyond top-down management. An LXP is a particularly effective way to give your employees the freedom they need to develop in an intrinsically motivating way. Make learning as easy as Netflix and as engaging as social media. 

However, you don’t have to be at the pinnacle of digital training. You can achieve a large part of your training objectives with a well-structured LMS. With individual learning paths and other adaptive methods, you can reach every employee and foster their individual career goals. These techniques close specific skill gaps and promote a positive learning culture.

In 2024, it will be even simpler for you to set up digital learning platforms and integrate them into your personnel development processes. AI has made it easier than ever to create suitable adaptive content for your target group.


7. Strategic talent management

Finding, retaining and promoting the right talent is the most important facet of personnel development. In 2024, you’ll find support in this in the form of talent management software—an indispensable tool for today’s HR management teams.

Talent management software enables you to efficiently identify the top talent that best fits your company profile. It uses advanced algorithms and data analysis to assess applicants not only based on their qualifications, but also their potential for your company. Once these talents are part of your team, the software supports you in planning their career paths, their development, and how to retain them within the company.

The software also enables you to create individual development plans for your employees. It recognizes and fosters the strengths of each individual and offers targeted training opportunities. This not only increases employee satisfaction, but also your company’s overall performance.

Another important aspect of strategic talent management in 2024 will be employee retention. Intuitive talent management software helps you understand and respond to the needs and wants of your employees. It helps you create a corporate culture that promotes appreciation and commitment, thus retaining the best talent in your company for the long term.

Invest in talent management software to optimize your HR processes. It will position your company as an attractive and future-oriented employer that knows how to attract, develop and retain talent. This will be key to your success in the dynamic business world of 2024.


8. Stronger focus on soft skills

Soft skills will become even more important in talent development in 2024. HR managers will recognize that, in addition to technical skills (hard skills), soft skills in particular are crucial to meeting the challenges of a rapidly changing working world. Soft skills such as communication, teamwork, emotional intelligence, and adaptability are already indispensable when it comes to succeeding in the dynamic business world.

The good news is that soft skills can also be trained digitally. Online training programs, interactive workshops, and web-based simulations equip your employees with the soft skills they need for effective teamwork, leadership, and customer interaction.

Promoting soft skills can also help you strengthen your corporate culture. Employees who communicate well and act with empathy create a positive working environment that promotes creativity, innovation, and employee satisfaction. This in turn has a positive effect on your company’s performance and growth.

You should therefore implement a holistic talent development strategy that takes both hard and soft skills into account. The combination of technical expertise and strong soft skills will give your team members the foundation they need to succeed in the future. By investing in the development of these key skills, you’ll not only ensure the success of your company, but also promote the personal and professional development of your employees.


9. Promoting future skills

Future skills are abilities that will become significantly more important for your employees in the next five years, regardless of the industry. This includes technological skills such as an understanding of AI and data analysis, but also skills associated with dealing with complex challenges, innovation management, and intercultural skills.

Training in future skills ensures that your company stays at the forefront of technological and social change. In a world that is changing rapidly due to digitalization and globalization, employees with these skills are indispensable. They help keep your company competitive by using new technologies effectively and finding creative solutions to complex problems.

In addition, training in future skills helps your employees become more adaptable. It makes them better prepared to adapt to rapidly changing market conditions and respond proactively to new trends and developments, which in turn creates a culture of continuous improvement and innovation within your company.

So focus on developing future skills in your team in 2024. Offer your employees regular training and learning opportunities to prepare them for the challenges and opportunities of the future. By investing in your employees’ skills, you’ll not only strengthen your company’s position on the market, but also foster the professional and personal development of your workforce.


The bottom line.

2024 will be an exciting year for personnel development, with digital methods and skills becoming more important for a company’s success than ever before.  You’ll prepare your company for the future by investing in HR technologies and cultivating a positive corporate culture. By training and developing your employees in key skill areas, you’ll build a team that is ready to conquer the challenges of tomorrow. Stay proactive, take advantage of the opportunities offered by these developments, and actively shape the future of your company. The path ahead is clear: Invest in your employees and you invest in the long-term success of your company.

Nadine Pedro
[Translate to English:] Nadine Pedro, chemmedia AG
Nadine Pedro
Senior Marketing Manager

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